Marketing Program

  • DECA Students Program description:
    The Marketing Program is an exciting, hands-on program that prepares students for a variety of business careers. By providing practical business knowledge, real-world projects, guest speakers, industry tours and competitions, students are able to apply classroom learning to everyday life in order to advance their college and career opportunities. DECA, our student organization, offers Marketing students the opportunity to network with professionals from industry, practice applying their business knowledge through travel, projects, and competitions while gaining valuable real-world experience to build their professional skills.

    The sequence of courses:

    • Year 1 – Marketing 1-2 or Honors Marketing 1-2
    • Year 2 – Advanced Business Marketing or Honors Advanced Business Marketing

    Optional courses beyond sequence:

    • Sports and Entertainment Marketing
    • Hospitality and Tourism Marketing


    Industry certification:  None required

    Related careers: 
    Professional sales, Marketing Manager, Market Research Analyst, Director of Promotions, Social Media and Digital Marketing, Public Relations, Event Planning, Retail Management, Sports and Entertainment Marketing and Promotions, Hospitality and Tourism Management and Operations, Entrepreneurship, Real Estate and supply chain management. 

    Post-Secondary pathways: 
    All business courses offer dual credit through Rio Salado College.
    Marketing and Communications, Business Management, Entrepreneurship, Supply Chain Management and Sustainability, Global Logistics, Economics, Sports and Media Studies, Hospitality Management, Finance and Real Estate.

    Marketing Program Lead Contact:

    Marc Campbell