0.5 Credit

 

Hospitality and Tourism Marketing is offered to grade 9-12 students who have an interest in learning about the fields of business, sales, marketing, merchandising, and management occupations as they apply to hospitality and tourism. This course will help students develop a thorough understanding of the marketing concepts and theories that apply to hospitality-related events. This course will cover basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, and sponsorship proposals. This course will also delve into the components of promotion plans and sponsorship proposals. Students enrolling in this course are strongly encouraged to join DECA, which is the career and technical student organization associated with the Marketing program. Opportunities through DECA include leadership development, field trips, travel, and competition. [Board Adopted 2012]